Greene King IPA

Path took a bold approach in the redesign of the brand identity. A much more contemporary expression was designed, tapping directly into the brewery's rich Bury St Edmunds heritage. A simple, more modern and handcrafted feel was created to reinforce the message of a much loved brand that's reconnected with its routes. An original and ownable brand shape was created in the form of the 'Blade', as it's become known. This unique profile was translated across all formats including highly distinctive pumpclips, die-cut bespoke labels and can designs.

Simon Rimmer

We researched and understood the vegetarian & meat free category so that we could position Simon’s range to stand out and be different. We introduced light and bright packaging in a stereotypically brown a boring fixture. “Si” become Simon Rimmer’s brand for impact and a simple ‘bar call”. Finally the photography and pack detail was given texture and depth to lift it above the dull competition.

Naked Noodle

Symington’s had developed a new high quality instant ramen noodle recipe in China. They asked Path to design a pack that could communicate it’s quality, provenance and flavour and enable the consumers to make up and eat the food straight from it.

The innovative carton pack structure references the classic Chinese take away carton while being water tight to enable making up and serving. The Naked Noodle brand was created to represent premium Asian food cues and the simple black pack and photography focus on the food quality and nothing else. Finally the chop stick graphic and copy deliver the contemporary twist required to make this product remarkable in a crowded snacking category.”

Campbell's

Working closely with the US brand team we produced packaging relevant to the UK market whilst still maintaining the brands global consistency. The trick, as with so many iconic pack redesigns, is to work what out what needs to remain as well as change. We were very excited to also be able to produce a version of the classic 1960s pack design made so famous by Andy Warhols pop art, this is something designers and consumers have fond memories of.

Mug Shot

Symington's created the Mug Shot brand in 2001. 10 years after launch the brand needed to be updated.

Through exploring and testing a range of graphic developments Path understood that the brand had a very loyal and valuable following that needed to be preserved while strengthening the packaging to communicate to impulse customers too. The brand mark was redrawn as much more portable and high impact unit. The packaging architecture was reordered to allow clear communication of ranging and product benefits. The products were reshot to maximize appetite appeal. Over all the power and impact of the pack was turned up to ‘eleven’ to give far more stand out, impact and communication on an impulse fixture.

Mongoose

We positioned, named and created the brand identity. In the wild, a Mongoose is the only animal that can kill a Cobra; a fact that neatly led to the birth of the brand name itself. The identity displays a Mongoose, victorious over a defeated Cobra, as a shameless challenge to any and all of its competitors. This proud icon sits in the context of a label that conveys both premium beers values and authentic Indian cues.

Leerdammer

We designed and developed a unique pack shape, produced using current machinery, that supported the 'Real Cheese' graphic refresh. The quality, robustness and functionality of the pack was improved delivering increased protection for the product, longer shelf life and tangible consumer benefit in easy open and reclose.

Golden Wonder

Golden Wonder had returned to the noodle in a pot market with their highly succesful Nation's Noodle brand. Path were commissioned to create a limited edtion version for the extra large 'Normous range.

Understanding that the punk rip and the Union Jack were key brand elements, we maintained the brand equities and populated the the flag with 'All Day Breakfast" ingredients.

Ainsley Harriott

The Ainsley Harriott packaging needed a redesign to create consistency across the different types of products including cous cous, soups, rice, grains and risotto.
The new designs add some of Ainsley’s personality to the packaging whilst retaining the premium feel the range is known for. The packaging, which alludes to a deli chalkboard, differentiates the brand from competitors and uses an illustrative rather than photographic style for the pack images. Another aim of the packaging has been designed to cross-sell in to soup packs with the aim of making fans of the brand aware of the other products in the range.